Unique item descriptions

When we invoice a customer we add unique identifiers to an item. Our business is a combination service/product business.

We may have a product defined as "ABC"

When we invoice a customer, the invoice would something like:
1 ABC - ordered by Jim Beam, Serial # xxxx - delivered to "name"
1 ABC - ordered by Johnny Walker, Serial # yyyy - delivered to "someone else".

Is there a way to handle these identifiers?

Thanks.